Nected came to us with a problem. This problem was concerning the retail Industry, more specifically about its brands and the stakeholders. The truth about this industry is that it’s growing more complex, and some of these brands are having a hard time keeping up, even though they might have a good product. Nected knows the climate of this market, they know the challenges of this industry and they have an idea of where it is going. They want to enlighten the brands about the shift that is coming and guide them into the future.

 

We developed a brand concept from positioning Nected as a more honest & sincere approach to consultancy. We would tell that Nected makes guidance more real & personal, while still maintaining a compettive & proffesional attitude. This would position Nected from their unique selling point & internal culture. We developed a visual language which took roots in motion & moving images to connect stronger and tell the story of nected always being changable, real & alive. Like a real human being.

Exploring movements and shapes through animation, using expressions in After Effects.

 

 

 

 

 

 

 

 

Art generated with expressions in After Effects for use in backgrounds.

 

 

 

 

 

 

 

 

 

Role
Concept / Art Direction / Visual Design / Motion